Brand identification x 921

bookRéférences 1

Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

Purpose This paper aims to examine relationships between consumer-brand identification (CBI), brand ...

2026-02-21 20:37:33

Anthropomorphism Brand engagement Brand identification Brand prestige Corporate branding Corporate marketing

Mots-clés associés

Anthropomorphism ÉconomieDuComportement Cli-Fi Brand engagement Brand prestige Corporate branding Corporate marketing #266