KattiH. x 4

bookRéférences 4

Looking beyond a clever narrative: Visual context and attention are primary drivers of affect in video advertisements

Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consume...

ShuklaA.KattiH.KankanhalliM.

Evaluating content-centric vs. user-centric ad affect recognition

… they are assigned very similar emotional labels by two independent groups comprising ex...

ShuklaA.KattiH.GullapuramS.S.YadatiK.

Affect recognition in ads with application to computational advertising

… human emotional perception is subjective and the detection of specific emotions such as...

ShuklaA.KattiH.GullapuramS.S.YadatiK.

Recognition of advertisement emotions with application to computational advertising

… In lieu of detecting discrete emotion categories such as joy and sorrow, many AR works ...

ShuklaA.KattiH.GullapuramS.S.

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